“On” was released on February 21, 2020, as the second single from BTS’ Album Map of the Soul: 7. On January 7, 2020, BTS announced their fourth Korean-language studio album Map of the Soul: 7. Exactly a month later, the group released the album’s track list, revealing “On” as the albums lead single and a remix of the song featuring Australian singer Sia. “On” was written by RM, August Rigo, Melanie Fontana, Michel Schulz, Suga, J-Hope, Antonina Armato, Krysta Youngs, Julia Ross and its producer Pdogg.
In the United States, “On” debuted at no. four on Billboard Hot 100, becoming the highest-charting song by a Korean group in the country, selling 86,000 digital downloads in its release week. It dropped to number 68 the following week and left the chart afterwards. The second official music video was released on February 28, 2020. Within minutes of its release, the video became the biggest YouTube premiere of all time with 1.54 million concurrent viewers.
The video reached 10 million views in one hour, surpassing the record held by “Boy With Luv” as the fastest Korean video to achieve this. The video includes references of various films and television shows, mainly The Maze Runner; other references include those to Bird Box, The Handmaid’s Tale, The Lion King, Game of Thrones, Narnia, and Dolittle. The video also includes a reference to the Biblical stories of Noah’s Ark and Adam and Eve. The music video garnered 43.8 million views on its first day as the seventh most-viewed video on YouTube in the first 24 hours.
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