BTS' JUNG KOOK IN CALVIN KLEIN FOR THE SPRING 2024 FULL CAMPAIGN VIDEO

The spring campaign for Calvin Klein Jeans features BTS member Jung Kook. With his music and style, Jung Kook, who was chosen a brand ambassador for Calvin Klein Jeans and Underwear in March of last year, captivates audiences throughout the world. The campaign, which features Kook taking over Grand Central Terminal in New York wearing new Calvin Klein Jeans designs, was captured on camera by Mert Alas. The large monogram T-shirt, which offers a tonal interpretation of the Calvin Klein monogram design, and straight-fit jeans from the 1990s are key springtime ensembles. Emmanuelle Alt styled the advertisements. The latest video campaign, which debuted shortly before Valentine's Day, features Jungkook in the busy New York City hub of Grand Central Station. Adopting a denim aesthetic, he dazzles observers with an understated shirt that reveals his well-defined abs.

On calvinklein.com, the campaign and collection went live on Friday. Jung Kook's campaign material will be shared on Calvin Klein's social media platforms during the course of the week. Images from the campaign will also be included in significant out-of-home placements across the world. According to a press release by the brand, the campaign's aim was to amplify the star's “status as a global popstar” by showcasing his natural confidence. The pieces modeled by Jungkook in the campaign are part of a new drop by Clavin Klein Jeans, which includes wardrobe essentials meant to represent “the brand’s youthful energy and distinctive minimal design codes.”