BTS’s “Love Yourself” Album Series won in the Brands & Communication Design category for the 2020 Red Dot Design Award! Red Dot Design Award is a world-renowned design award ceremony that began in 1955 with 2020 being the 66th year hosting the event. This year, companies and organizations from over 50 countries submitted around 7,000 projects for judging.
BTS’s “Love Yourself” package designs portray the narrative that runs throughout the Album series as a blooming flower to convey the excitement of starting to love, the pain of facing fake love, and the idea that loving yourself is the real beginning to true love. Such outstanding themes that are completely relatable to everyone.
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