BTS' Jin leads the Korean Business Research Institute's brand reputation rankings, determined via an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data from June 25 to July 25! Jin came in 1st with a brand reputation index of 5,606,311. High-ranking phrases in his keyword analysis were “Paris Olympics,” “torch relay,” and “Super Tuna,” while his top related terms included “torchbearing,” “limelight,” and “handsome.” Jin had 92.59 percent positive reactions!
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