The well-known BTS member Kim Seok-jin, a South Korean singer and songwriter better known by his stage name Jin, has been selected as Gucci's newest international brand ambassador. As the oldest member of the popular K-pop trio, Jin, 31, led South Korea's Olympic torch during the 2024 Paris Olympics last month. He was also the first to be released from his nation's mandatory military service in June.
"Jin's "warm and kind personality is truly magnetic, and his style is simply unique," according to creative director Sabato De Sarno. "We are even more delighted to be traveling this journey with him because he is a kind and remarkable musician who has the ability to move people with his music."
The House is delighted to begin a new creative journey with #Jin from @BTS_twt as the award-winning artist joins the #Gucci family as its new Global Brand Ambassador. #BTS #JinxGucci pic.twitter.com/OoUlvD2Flp
— gucci (@gucci) August 8, 2024
This marks the 31-year-old singer's second major brand deal following his recent discharge from an 18-month stint serving in South Korea's military. Jin is expected to represent Gucci across a variety of initiatives and events.
“Gucci is an iconic brand with a long-standing heritage and
modernity, It is meaningful and thrilling to be a part of such a house.” Jin
After Jin was discharged from the South Korean military, Jin took part in a few select events, including one where 1,000 fans, selected through a raffle, got the chance to hug the singer. The singer also participated in the 2024 Paris Olympics Torch Relay as a torchbearer from South Korea, his first major event since his discharge.
BTS is expected to reunite as a full group in 2025 when all seven members have been discharged.
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